First Security Bank Unveils Newest Banking Center in Hot Springs
HOT SPRINGS – On January 7, 2016, First Security Bank was joined by members of the Hot Springs Chamber of Commerce as the bank opened its first banking center in Hot Springs, Arkansas. This project, located at 4129 Central Avenue, represents the 34th project that SCM Architects has been privileged to design for the bank, including a total of 12 new facilities and 22 renovation and remodel projects statewide.
SCM Principal Fred Moseley reflects on the firm’s long-term relationship with the bank, noting, “An architect’s reward for his investment in a project is not accolades for design or awards from peers. The reward is in fulfilling a client’s vision. SCM has been fortunate to have established an excellent relationship with First Security Bank, that is reflected in the many successful facilities that the bank has generated. To know that you had a part in helping a client realize success in a new market, improving a facility that serves the community, and in establishing a standard or ‘brand’ by which all facilities throughout the state are easily recognized, is a true reward.”
The nearly 12,000 square foot, two story facility in Hot Springs debuts a new design for the entry and double-height lobby layout, giving prominence to the teller area with a strong visual connection to the entry vestibule. SCM Associate Scott Leonard, a member of the design and production team, notes, “The open lobby, easily accessed customer service representatives, and teller line are designed with the customer in mind. Each visit to the branch will allow First Security Bank to give their full attention to the customer and to assist them with their banking needs.” As the main banking center for the Hot Springs market, this facility also provides a home for the market president’s office, as well as a boardroom for executive and community meetings.
Fred Moseley explains, “At this time, the Hot Springs area is a new market for First Security Bank. Their new 2-story facility marks the first established FSB building in the area. Its goal was not only to service a growing customer base, but to present a banking brand that is conservative, stable, and secure. The new Hot Springs facility expresses this, and will be the base for expansion in the area, providing First Security Bank a vehicle through which they can bring service to the customer ‘only in Arkansas.'”
In the last four years, First Security Bank has opened seven new facilities designed by SCM Architects, including a branch at the booming Gateway Town Center near the new Bass Pro Shops in Little Rock, a branch on the fast-growing Johnson Avenue corridor in Jonesboro, and the renovation of the 2504 McCain office building, which received a completely new look, adapted from our First Security prototype.
Three of the recently opened branches are in Northwest Arkansas, including two in Fayetteville and one in the Springdale / Johnson area. First Security’s Fayetteville market president David Russell recently noted, “SCM is creative, forward-looking, responsive, and adaptable in melding the client’s needs with local planning and environmental issues. They went into each project with a very good understanding of banking’s unique business needs, and emerged with a product that exceeded our expectations in design.”
Moseley observes, “It will always be the goal of a design professional to gain the confidence and trust of his client. By assisting in the delivery of one successful project after another, there are usually key contributors to this success. David Russell, President of First Security Bank in Fayetteville, has a keen eye for design as well as customer service. By immersing himself into the FSB projects in NWA, he became a valuable contributor to the design team. In doing so, he came to trust SCM’s participation, as SCM saw the distinct value in a Client who appreciates the results. I don’t know if there’s a definition of the ‘dream client,’ but if there was such a definition in the dictionary, David Russell’s photo would be right there. His comfort and confidence in allowing the architect to deliver the product is testament of the relationship that has been established.”